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Beyond advertising, there is a large opportunity on social networking sites for marketers to engage audiences and build loyalty in ways that weren't possible before. This new opportunity is more of a commitment than a campaign. People participate in social networking sites to express themselves and socialize. Smart marketers are inserting themselves into these conversations to enhance the trust of the still needed banner ads that lay just slightly adjacent to these conversations. Ultimately, people like doing business with people they like, and refuse to do business with people they don't trust. Direct conversations with your customers are the opportunity businesses have always longed for to build relationships and trust. Social sites exponentially extend traditional reach beyond who can actually meet for coffee or have time to talk on the phone.

Advertising on HP gives you the advantage that all companies look for when spending their ad dollars; hypertargeting. Hypertargeting might for the first time offer a cost-effective way to reach passive buyers and capture latent interest. The hypertargeted demographic of HP is easy to identify and determine if it is the right fit for your company.